Bing PPC Agency

Absolutely. Bing ads are often overlooked, but they can be a powerful and cost-effective platform, especially in Australia. These ads are particularly effective for targeting older, more professional, or more affluent audiences who still use Bing as their main search engine because Microsoft Edge is the default browser setting on their work device.

In many cases, Bing delivers cheaper cost-per-clicks (CPCs) than Google, while still converting at a strong rate. If you’re looking to expand your reach beyond Google, connect with a Bing ads manager who can set up and optimise your campaign to make the most of this untapped channel.

We usually recommend starting with a minimum budget of $1,000 per month. That gives us enough room to gather data, test ad variations, and refine targeting.

That said, the “right” spend depends on several factors: your industry’s competition level, target location, average CPC, and the specific goals you’re working towards. During your onboarding, our Bing Ads PPC management team will provide a clear budget strategy aligned with your business needs, ensuring you spend only what is necessary to get results.

Yes. DNM Digital is a full-service Bing Shopping Ads agency. We manage everything from product feed setup and submission to campaign structure and ongoing optimisation.
Our goal is simple: to get your products in front of the right customers at the right time. Whether you have 10 products or 10,000, we’ll ensure your feed is compliant and your listings are optimised so your campaign drives revenue, not just impressions and clicks.

Technically, no. Bing requires a destination URL/web address, which means you’ll need at least a basic landing page. But if you don’t already have one, don’t panic.

As a full-service Bing ads marketing agency, we’ll create a conversion-focused landing page that works with your campaign goals. These pages are designed to load fast, look great on mobile, and drive more of the actions you want—whether that’s calls, form enquiries or sales.

While Bing and Google’s platforms function similarly (both use pay-per-click models and allow for detailed audience targeting), the key difference lies in the users. As industry experts will tell you, Bing’s audience tends to be older, wealthier, and more likely to hit ‘buy’.

CPCs are often lower on Bing, and competition is reduced in many verticals. That makes it a strong running mate to your Google Ads strategy. In fact, having both often gives you a more holistic view of your online performance and helps reduce reliance on just one platform.

We’re not saying don’t run Google ads… just that Bing ads ppc management is a good idea as well.

As your Bing ad agency, we track everything using Microsoft’s Universal Event Tracking (UET) tags. These let us monitor specific actions taken on your site, such as:

• Contact form submissions
• Phone calls
• Product purchases
• Newsletter sign-ups

We also provide regular reporting that breaks down what’s working, what’s not, and where we can improve performance. You’ll always have clarity on how your budget is performing and where your results are coming from, thanks to simple Bing ads tracking dashboards.

Definitely. Bing can be a hidden gem for small and medium-sized businesses that want to stretch their advertising budgets. Because there’s typically less competition, an ad spend managed with the help of a Bing ads marketing agency can go further.

And since Bing powers not just its own search engine, but also Yahoo and AOL, your ads reach a wider network than most people realise. As your Bing Ads manager, we’ll build campaigns designed to scale and give you more of the leads you’re looking for.

Absolutely. Local Bing ads can target potential customers based on their location, including city, region, or radius around your business.

For local service providers, this means your ads only show to users who are nearby and actively searching for what you offer. We set up location extensions, tailored ad copy and local bidding strategies to make your campaigns hyper-relevant and results-driven.