Local SEO Specialists

Local SEO increases your visibility in search engines, helping customers in your area find your business. It drives foot traffic, leads and conversions.
Your customers are just like you… they turn to Google to find what they need. Local SEO will make sure your website shows up in search results.

Local SEO agencies use advanced SEO tools to track your rankings, ensuring we stay on top of your performance. Regular monitoring allows us to refine your strategy and keep you one step ahead of the competition.

As a high-service local SEO agency, we provide detailed reports that offer insights into traffic, rankings and conversions, so you’ll always know how your campaigns are performing.

Nailing local SEO does take a little time, but most clients start seeing significant improvements within three to six months when they partner with an agency for local SEO. At DNM, we make a deep and meaningful commitment, so we’ll keep you updated every step of the way.

When people use local search, they are usually in an area or planning to travel there. With ecommerce, people are shopping online and expecting a delivery in the mail. The difference between local SEO and ecommerce SEO is that local SEO focuses on optimising a business’s online presence to attract customers within a specific geographic area, using strategies like Google Business Profile optimisation and localised keywords.

E-commerce SEO targets a broader audience, aiming to improve the visibility of online stores in search results by optimising product pages, categories and technical elements for nationwide or global reach.

Migrating your website can temporarily affect your local SEO rankings if not handled carefully, as changes to URLs, site structure, or metadata may disrupt search engine indexing. However, with a well-planned SEO migration strategy that includes redirect mapping, content preservation and local optimisation, you can retain—and even improve—your rankings over time. Reach out to a highly-regarded agency for local SEO like DNM Digital and get started with a free site audit.

If your local SEO rankings have dropped, several factors could be at play. Search algorithms evolve constantly, and what worked before might not be as effective now.
Here are some common reasons this happens:

Competitor improvements: Your competitors may have stepped up their game by optimising their Google Business Profile, building high-quality local backlinks, or producing fresh, engaging content.

Outdated information: Inconsistent or outdated NAP (Name, Address, Phone) details can confuse search engines and harm your rankings.

• Technical issues: Problems like slow page speeds, broken links or poor mobile optimisation can negatively impact your visibility.
• Declining user engagement: If your click-through rates, reviews, or site visits have dropped, search engines may interpret this as a lack of relevance.
• Google Business Profile neglect: An inactive or incomplete profile, missing updates, or unaddressed reviews can make search engines deprioritise your listing.
• Algorithm changes: Search engines update their algorithms regularly, and those changes may have affected your ranking.

The good news? You can regain your local SEO ranking with the right strategy. At DNM Digital, we specialise in identifying and addressing ranking drops, helping you bounce back stronger than ever. Let’s investigate what’s changed and get your local SEO back on target!

Why are my competitors ranking higher in local SEO?
If your competitors consistently appear above you in local search results, it’s not by chance, they’re likely doing a few key things better.
First, their Google Business Profile is probably more complete and actively managed. Regular updates, photos, keyword-rich descriptions, and prompt review responses signal credibility to search engines. They may also be asking happy clients to leave reviews, something you should do too.
Second, they’ve earned better local backlinks. Links from respected Sydney-based sites tell search engines your business is trusted and relevant to the area. They may also have a consistent name, address and hours listed across all directories. Any inconsistencies can harm your visibility.
Another factor may be your competitor’s strategy to create engaging local content like blogs or videos tailored to your area, which builds authority and improves rankings.
Finally, site performance matters. A faster, mobile-friendly website keeps users engaged and tells search engines your site is worth ranking.
The upside? Every one of these issues is fixable. At DNM Digital, we identify what’s holding you back and build a local SEO strategy to help you outrank the competition.