Social Media Ads Agency

Your audience can’t be ‘everyone’.
Social media ad targeting is the process of showing ads to the people most likely to be interested in a product or service. The strategy involves using detailed data to define specific audience segments based on location, interests, age, gender, browsing behaviour, job titles and even life events. Platforms like Facebook, Instagram and LinkedIn give advertisers a wide range of targeting options so you can get incredibly specific about who sees your messages.

• Want busy mums to take notice?
• Need attention from BMW owners?
• Selling houses in a particular suburb?

Target will zero in on the people you want to see your ads the most.

At DNM Digital, we use advanced social media ad targeting techniques to ensure your budget is focused on the individuals most likely to purchase from you. That means less waste and more meaningful engagement. Whether you’re targeting new customers or retargeting people who have already visited your website, we make every impression count.

Just because something is working, doesn’t mean it can’t be better still.
Optimising social media ad campaigns is all about improving performance over time. At DNM Digital, we use real-time data to continuously monitor ad performance and make smart adjustments. This includes refining the ad creative, tweaking the copy, testing multiple audience segments, and adjusting bids to ensure you’re getting the best return for your investment.

We don’t just “set and forget”. Our team is constantly running tests to compare different versions of ads, learning what drives the most conversions. We also take into account seasonality, customer behaviour shifts, and platform changes to keep your campaigns agile. This proactive approach ensures your paid social ads always perform at their best through expert social media ad management.

Sometimes, the smallest tweak can double your results. You won’t know until you test and optimise, so ask us about this when you meet with our team.

Different people spend time in different places. For example, younger internet users tend to be on TikTok, while people often browse Instagram when they’re in shopping mode. Our paid social media ads services cover Facebook, Instagram, LinkedIn, YouTube, TikTok, Pinterest, Twitter/X, and other niche platforms, depending on your audience.

Each platform has unique strengths:

• Facebook and Instagram are great for visual storytelling and broad targeting
• LinkedIn is perfect for B2B lead generation
• TikTok or Pinterest can be ideal for creative, visually based campaigns.

As a team of experienced social ads experts, we develop channel-specific strategies that suit your goals and budget, then manage and optimise your campaigns to drive real results with the help of a tried and tested playbook for social media ad companies .

Yes, we absolutely can. Our services cover paid social media ads and organic social media strategy, so your brand presence stays strong and consistent. While paid social ads deliver immediate traffic and measurable ROI, organic content helps nurture trust, build community and improve long-term brand engagement.

Our social media ads manager team works alongside our organic strategists so everything has the right look and feel. This combined approach means your audience sees your brand at every stage of their journey, from discovery to purchase and beyond. So whether you’re just starting out in business or looking to scale, we’ve got the tools and expertise to cover every angle of your digital strategy, both organic and paid.

At DNM Digital, we believe in full transparency when it comes to results. Our social media ad management includes detailed reporting so you can track the success of your campaigns with confidence. You’ll see exactly how your ads are performing through metrics like impressions, click-through rates, conversions, engagement levels, and ROAS (Return on Ad Spend).

The details are in the data! We apply advanced tracking tools to monitor how users interact with your ads across various platforms and what happens when they click through to your website. This level of detail helps us (and you) understand what’s working and what needs refinement.

As your trusted social media ads experts, we interpret the data for you and use it to continually improve performance, ensuring your strategy is always one step ahead of the competition with support from our social PPC ads services.

The cost of paid social ads can vary depending on several factors, such as your industry, audience size, campaign objective, and level of competition. For instance, running a campaign in a competitive niche like finance or legal services may require a higher cost-per-click compared to retail or lifestyle brands that sell a lot of items at a lower price point.

One of the strengths of working with a paid social agency like DNM Digital is that we tailor campaigns to your specific budget.

Whether you’re investing $100 or $50,000 a month, our job is to make every dollar work harder by optimising your paid social media ads for the best possible return. We’ll help you set realistic expectations and monitor performance so you always know how your ad spend is tracking.